Two customer groups, three channels for each: Email (if address exists) · Landing (on click) · WhatsApp (if number exists). All same data, same language.
Group 1
Visibility / SEO — low rankings
Target: On Google but not in the first rank. Hook: 'your competitors are in the top 3, you are at the bottom.' Example: Pera Dental Clinic.
Target: Strong on Google (good rating/reviews) but no website. Hook: 'the interest you gain is leaking from a button that doesn't exist.' Example: Studio Pera Hairdresser.
Target: Has website but slow / broken on mobile / without SSL / outdated. Hook: 'you have a site but it turns the customer away at the door.' Example: Liman Balık Restaurant.
Target: Visual products but no Instagram. Hook: 'your products are made for Instagram but you don't have an account.' Example: Dessert Workshop (pastry).
Target: Restaurant/café with non-digital menu. Hook: 'your menu is still on paper — no photos, no orders taking.' Example: Meydan Delights (restaurant).
Target: Marketplace sellers tracking competitors blindly. Hook: 'competitor lowered price, took Buy Box — you found out 3 hours later.' Marketz: actual API data, not estimates.
Manufacturer / Distributor — first entry to Amazon
Target: Produces products but not on Amazon, or considering entering. Hook: 'Your product is already selling on Amazon — but you are not making money there.' Marketz: category analysis, competitor price, monthly sales forecast.
Target: Selling on Amazon, no tracking tool, uses spreadsheet. Hook: 'You lose Buy Box every week — but you don't know why.' Competitor moves invisible, only own sales decline.
Target: Amazon seller, poor listing. Hook: 'Competitor listing is A+ — yours is C. Amazon algorithm has already made its selection.' No video, bullet missing, A+ content inactive.
Target: Seller who wants to see competitor review profile. Hook: '87 of competitor\'s 1,240 comments are fake — this is an opportunity.' Sentiment analysis, complaint topics, opponent weak point.
Target: Large-scale vendor/team using Slack or Telegram. Hook: 'Competitor alerts are still in email — your team is working in Slack.' Instant multi-channel notification.
Market Size — Category volume, number of competitors, price range
Target: Manufacturer/Brand Entering Amazon. Hook: '$2.3M was sold in this category last month. How much of this pie are you getting?' Pricing without category size is a guess.
Target: Active Amazon Seller, experiencing rank loss. Hook: 'Competitor BSR 847. Yours 4,230. The difference is 340 sales per day.' Best Seller Rank changes daily — track it or lose.
Price History — 90 day pattern, Friday discount cycle
Target: Seller Experiencing Price Wars. Hook: 'Your competitor offers a 15% discount every Friday and pulls it back Sunday. You noticed 3 weeks later.' If price movement is invisible, you act on reflex, not strategy.
Google SERP Tracking — Amazon + Google dual platform position
Target: SEO/content focused seller. Hook: 'You\'re ranked #4 on Amazon. You\'re #23 on Google. But your competitor is #1 on both platforms.' Amazon ranking isn't the only metric. Buyers search on Google first.